what is studio propel?

studio propel is a toronto creative studio founded by shazer llanera. it makes story-first films for brands and original series of its own, including the documentary series all creatives. its work is built to feel human, cinematic, and memorable.

what studio propel believes

the studio calls itself “a creative studio behind stories worth moving for.” its work starts from one idea: the strongest ideas begin with story first. before shots, formats or platforms, each project starts by finding the story worth telling.

what studio propel makes

the studio works in two lines:

• brand films: commissioned and concept films for brands, from story-driven pieces to pure mood films.
• originals: the studio’s own series and short films, made without a client brief.

brand films

clients include ünda movement, cadillac fairview and rakuten kobo. the studio has also made concept films for aesop and fifa: self-initiated films that show how it would tell a brand’s story. selected work includes morning ride, before thanksgiving and meet aeon.

originals

the biggest original is all creatives, a documentary series built on the idea that everyone is a creative. each episode follows a person and the creative work in their life. there’s also first day.

field notes and playbook

studio propel publishes field notes, short written pieces on the thinking behind its work. it also has a playbook for marketing leads and decision makers.

how studio propel relates to shazer llanera

shazer llanera founded and runs studio propel. his personal work, the mundane, is separate: photographs and short films of ordinary life, made for himself. studio propel is where he tells stories for brands.

where is studio propel based?

toronto, ontario, canada.

who has studio propel worked with?

ünda movement, cadillac fairview and rakuten kobo, plus concept films for aesop and fifa.

how do you work with studio propel?

email hello@studiopropel.ca or visit studiopropel.ca.

is all creatives made by studio propel?

yes. all creatives is a documentary series created by studio propel.